Privacy Policy | Ford Puerto Rico
Ford Puerto Rico Website Privacy Policy
1. General Statement:
Ford Motor Company, Ford International Business Development Office of Puerto Rico, Texaco Pl, Metro Office Park No. 2, St. 1, Ste. 212, Guaynabo, Puerto Rico, 00968, (Ford) is responsible for your personal information. We respect your privacy and we commit ourselves to protecting it, and thus in this Privacy Policy document we will explain how we collect, use and protect the personal information and data we collect or that you provide on this website; and how you can contact us in case of any concern or question. By using this website you accept the terms of this Privacy Policy.
2. Information about our Organization, website and general data collection practices:
This Privacy Policy corresponds to ford.com.pr (hereinafter referred to collectively as “ford.com.pr”, “site” or “website”). Ford.com.pr is managed by an external service provider representing Ford Motor Company, Ford International Business Development Office of Puerto Rico, Texaco Pl, Metro Office Park No. 2, St. 1, Ste. 212, Guaynabo, Puerto Rico, 00968.
This site has been designed with the commercial purpose of providing the user with: (1) information on offers, features and benefits for our brands’ full line of cars, crossovers, SUVs and trucks; (2) information related to purchases, such as available incentives; and (3) information on our services.
For added convenience, some of the offers on this site are made accessible to mobile devices with web capabilities in order to provide a better mobile browsing experience. The functionality of these offers may be limited.
3. Information we collect:
When you visit ford.com.pr, we will not collect any information that can identify you unless you voluntarily provide it. For the purposes of this Privacy Policy, the personal information we collect is: name, postal address, telephone number (landline and/or cell phone number) and email address. You can access the site without having to provide personal information, but then you will not be able to request a price quote or a test drive to an Authorized Ford Dealer, participate in certain promotions, nor receive product information or marketing communications, including emails.
Our main purpose when collecting personal information when you visit ford.com.pr is to provide you with the functionality and services needed in order for you to have a complete and productive experience when using the offers of the site.
See Section 12 for information on third-party websites, including “widgets.”
4. How do we use the personal information we collect?:
Personal information collected on ford.com.pr shall be utilized for the following purposes:
- Provide you with goods and/or services;
- Keep our records up to date in order to respond to your inquiries, contact you during the processing or delivery of a product or service order or a request for brochures;
- Perform marketing and promotional activities
- Statistical and market analysis
- Corroborate your data collected here with data collected from other outside sources
- Comply with legal requirements
- Invite you to events;
- Inform you regarding our promotions and launches.
- Offer you our products, services and information of our business partners;
5. Additional (non-personal) information we collect from users:
Ford.com.pr collects additional non-personal information from site users. This means site users are not monitored individually in a way that said users can be identified, but instead we gather and collect this information in an anonymous way that encompasses all users who visit us. Non-personal information includes monitoring site pages that are visited or the amount of time the site is used.
If you visit this site using a mobile device, we collect additional non-personal information that may include the type/model of the mobile device that is browsing the site, your service provider and operating system.
The primary use of this non-personal information we collect is to perform performance metrics that allow us to optimize the operation of this site.
We may use session and persistent cookies, session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links and third-party click monitoring analysis tools (such as Adobe) to collect additional information or other non-personal information from site users. Section 7 - Methods of Collecting Information includes an explanation of the collection methods and how they work.
6. How do we use the additional non-personal information we collect?:
The non-personal information that is collected on ford.com.pr can be used to:
- Collect additional data and statistics that help with the design of the page and identify popular offers
- Measure activity on the page and thus help in its optimization to better serve the needs and preferences of users
- Provide the user with a better consumer experience
Ford.com.pr uses non-personal information for the purpose of analyzing user experience while visiting this site. This analysis:
- Is carried out jointly and does not identify you or your personal information
- Can involve external service providers acting on behalf of ford.com.pr
- Is carried out to improve our website and user experience
- Can include the use of session and persistent cookies to track user's movement throughout this site and other Ford Motor Company websites or to follow other events within or between this and other Ford Motor Company pages.
7. Methods for collecting information:
A “cookie” is a small text file that allows us to provide you with a visit to our page that is more pleasant and relevant to your needs. For example, cookies prevent you from registering each time you return to one of our pages. It also allows us to adapt the content or advertising of the page to fit your particular interests or preferences. There are several different types of cookies.
A “session cookie” is archived only in the functional memory of your computer (RAM) and lasts until you finish browsing the page. When you close your browser windows or when you turn off your computer the “session cookie” disappears forever.
A persistent cookie is archived on your computer's hard drive for a specific time. This can be, for example, a day, a week or ten years. Persistent cookies remain on your computer until a) they expire, b) they are replaced by new cookies, or c) you manually remove them. Most browsers can be configured not to accept “cookies”, but this may affect your access to certain functions or offers on websites.
This site can use click tracking analysis tools (such as Adobe) to generate click-through statistics.
Ford.com.pr can use spotlight tags, web beacons/GIF/pixel tags, which are site instrumentation tools to help us determine, for example, if a page has been viewed or not, and if so, how many times. The informational emails we send can use tools (such as pixel tags or web beacons) to collect statistics and information on themselves to optimize the reader experience, such as determining how many of the emails are opened, if they are printed or shared, the type of device (e.g. mobile or PC) from which they were opened, and the city, state and county associated with the applicable IP address. In general, any electronic image seen as part of a web page, including advertising banners, can function as a web beacon.
When you visit our website, the server automatically generates a session log. We use session logs to help us determine how many people browse our site. Thus we can structure our pages in such a way that the most frequently visited content is easier to find. By following page visits, we can also determine if the information we provide is being used. The only information that is collected is the Internet Protocol (IP) address from whence you came, the website that referred you, the pages you visited and the dates and times of those visits.
Users can reach ford.com.pr through advertising banners, links or QR codes. Ads, links and QR codes placed by ford.com.pr use cookies or web beacons to measure their effectiveness, but do not collect user personal information.
This site can provide users with the opportunity to integrate into third-party social networking sites, and ford.com.pr can additionally monitor actions such as the amount of things that are liked on these sites or what you choose to share in a third party social network.
8. Disclosure of your Information:
Ford.com.pr does not share, sell or lease your personal information with independent companies for their own use without providing you with an alternative.
The personal information that you provide to us when requesting a product or service through this website may be collected and stored in one or more of our corporate databases in order to send you promotional offers, marketing programs or other types of communications from this page or other Ford Motor Company programs and services.
We may share your personal information with other companies or subsidiaries within the Ford Motor Company family. Our “family of companies” is the group of companies associated with us by common ownership or control. We share information with this “family” as a normal part of conducting business and offering products and services to our customers.
Personal information you provide to ford.com.pr can be shared with our Ford, Lincoln and Mercury Authorized Dealers. This is necessary, for example, to respond when you request a price quote for a vehicle or to provide the dealer with the information necessary to communicate with you as part of its usual business practices. The distributor or concessionaire shall be restricted in using your information only for the purposes established in this Privacy Policy.
We require vendors, suppliers and partners of ford.com.pr who have access to your personal information because of the services they provide, to maintain the confidentiality of the information and limit their use exclusively to the services they perform for ford.com.pr.
Ford.com.pr may share site analysis with other Ford Motor Company websites or subsidiaries or affiliates.
Ford.com.pr will disclose personal information without prior notice, only (1) as an act of good faith, if we understand that this action is necessary to: (a) complete or comply with a legal process of Ford Motor Company, its affiliates or the website (b) defend the rights or property of Ford Motor Company, its affiliates or this website; (c) protect, in circumstances that require it, the personal safety of Ford Motor Company, its affiliates, its websites or the public; or (2) if required by law.
9. Access to, and control over, the use of your information:
To correct or update your personal information you can contact us at the following email address:
Ford.com.pr will make every reasonable effort to correct any errors or faults in your information.
The access allowed to you for this type of request is restricted to the information stored in the ford.com.pr database. Any personal information of yours that has been collected on other Company websites cannot be accessed or changed through this method.
10. Protection of your information:
Protecting the information of those who visit our website is important to us. We use systems, policies and procedures that allow us to maintain accurate information and protect such information from loss or alteration and misuse.
When you send personal information such as credit card numbers or phone numbers to ford.com.pr, we use “Secure Socket Layers” or SSL to protect your data. SSL is encryption technology that helps protect your information against misuse of unauthorized persons.
We require suppliers, contractors and partners of ford.com.pr who have access to your personal information in relation to services provided for us, to keep said information confidential.
Said providers are not allowed to use this information except to carry out the services they perform for ford.com.pr.
11. Processing of personal information:
By visiting this site and providing us with your personal information, you understand and consent to the collection, use, processing, transfer and disclosure of your personal information and non-personal information globally - including in the Unites States - according to this Privacy Policy. Therefore, by visiting this site and providing such information, you consent to its transfer across borders, and its use, processing and dissemination in different countries of the world as required. The consent to transfer your personal and non-personal information to places in the world which may have different levels of privacy protection than in your country is considered part of your consent.
12. Links to Other Sites:
ford.com.pr provides links to other sites on the web. We ask that you review the privacy statements of all the sites that you visit on the web, including those whose links we provide, so that you can be informed regarding their information management policies. ford.com.pr is not responsible for the privacy and information and content management policies on other websites.
If you use the map features on this site, you agree to be legally bound to the terms and conditions and privacy policy of the map service company. Additionally, if you are on a mobile device that has a GPS function and it is activated, the GPS data can be used by the map service to determine your location and to fulfill your request for location services.
If you choose to use the AddThis tool to share content on this website with other people, you must consider that AddThis is an independent third party and is not a ford.com.pr supplier, contractor or partner. All information (personal or additional) collected by the AddThis tool is collected by AddThis and is subject to its respective privacy policy, and not to this ford.com.pr Privacy Policy.
13. Children's Privacy:
Ford.com.pr does not intend, intentionally and knowingly, to collect personal information from children under 13.
If a child has provided us with their personal information, the child’s parent or guardian can contact the email shown in paragraph 14 to require that such information be deleted from our files. We will make a reasonable effort to remove the information of the child from the database that stores ford.com.pr information.
14. Contact Information:
If you have questions, comments or concerns about this online ford.com.pr Privacy Policy, the privacy policies of ford.com.pr, or if you have questions about the content of this website please contact us at the following email: prcac@ford.com
Ford.com.pr is committed to working with customers to obtain a fast and fair solution to any complaint or dispute about their privacy and the handling of their information. Ford.com.pr will be happy to answer your questions and comments.
15. Privacy Policy Effective date and update dates
This Privacy Notice may be modified from time to time by Ford. Such modifications will be duly informed through its website, ford.com.pr.
Our privacy statement takes effect on March 31, 2015.
Update date: July 24, 2019.
