Privacy Policy | Ford Puerto Rico

Ford Motor Company Privacy Notice

Effective December 8, 2025.


Ford Motor Company is committed to reliably managing the personal information you provide to us. We collect and use this data to help develop and fulfill Henry Ford's vision of providing safe, affordable transportation for all.  Today, we rely on data to be able to incorporate cutting-edge technology into our products and services, improve quality and safety, minimize environmental impact, and make our vehicles easier to drive, own, and use.

If you are the owner or driver of a Ford or Lincoln vehicle, it is important that you keep these privacy protections in mind:

• Inform other persons driving the vehicle, and passengers who connect their mobile devices to the vehicle, about the information contained in this Notice, including the Connected Vehicle Privacy section  below; and
• If you plan to sell or transfer your vehicle, remember to do a Hard Reinstatement/User Reset on your vehicle before it is no longer yours. Please review the Connected Vehicle Privacy section  for more information.

By using Products that are displayed, linked to, or referred to in this Notice, you acknowledge the disclosures and obligations contained in this Notice and agree to our Terms and Conditions.

Click here to learn more about Interest-Based Advertising.

You can click on the links below to scroll through the different sections of this Notice:

What This Privacy Notice Covers
Categories and Sources of Personal Information We Collect
Cookies and Similar Technologies
Our Use of Personal Information
Our Disclosure of Personal Information
Other Sites and Services
Choice and Control of Personal Information
Retention of Personal Information
Location of Personal Information
Security of Personal Information
State-Specific Privacy Rights and Disclosures Consumer
    Rights
    Exercising Your Rights and Getting More
Information Changes to this Privacy Notice
How to Contact Us

What This Privacy Notice Covers

This Privacy Notice (this "Notice") explains our collection, use, and disclosure of personal information, including information we collect through our Products, at offline and third-party locations and events. It also includes information about your privacy rights and how to exercise them.

This Notice covers and applies to:

• Products, services, and features we provide, such as websites, mobile applications, online services, technology platforms, and devices that we own or operate, as well as the vehicles we manufacture (collectively, "Products").
• Personal information collected by or on behalf of Ford Motor Company and our controlled affiliates and subsidiaries (collectively, "Ford," "we," "us," or "our") through Products that link to, reference, or display this Notice (e.g., on their websites or in their own privacy notices).
• The following Connected Services (defined in the Connected Vehicle Privacy section below), have a product-specific privacy notice that supplements this notice (in the case of mobile applications, you should also review the privacy information contained on the app download pages, which supplement this Notice):
  • Ford Pass
  • Lincoln Way

Your owner's manual may contain additional privacy details. Owner's manuals are available at the following links:

• Ford Vehicles
• Lincoln Vehicles
  
  

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What This Privacy Notice Does Not Cover

This Notice does not apply to:

• The privacy practices of Ford Motor Company's affiliates or subsidiaries with respect to Products that link to, reference, or display a privacy policy other than this Notice, such as:
  • Ford Motor Credit Company (Ford Credit): If you have applied for or received financing through Ford Credit or if you are a Ford Interest Advantage investor, the personal information you provide to us as part of applying, obtaining, or managing your account or investment is subject to Ford Credit's privacy notices. Other information collected when you visit the Financing section of the ford.com website (including cookies and other digital technologies) is processed by Ford Motor Company and is subject to this Notice.
  • FordDirect: If you request information or contact your local dealer through various Ford.com shopping tools (design and quote, view dealer inventory, incentives and offers, request a local quote and trade-in value), FordDirect, a company that assists Ford and its dealers, in accordance with the FordDirect Privacy Statement available here.
• Other Ford privacy notices pertaining to: employees, contractors, agency personnel, retirees, and job applicants, related to employment or engagement with Ford; o Products that Ford makes available to the personnel of companies that have a business relationship with Ford. These other Ford privacy notices are available through the applicable website, mobile app, or other online Product.
• Content, products, services, features, websites, mobile applications, platforms, or properties that are not owned or operated by Ford, as described in the Other Sites and Services section below.
• The privacy practices of Ford dealers, dealer distributors, dealer advertising associations, or other dealer associations.

Dealers

When you purchase or lease a Ford or Lincoln vehicle from an authorized dealer, certain information you provide to the dealer is shared with Ford. Ford's privacy practices (as described in our privacy notices) apply to personal information that the dealership shares with us, whether in connection with the purchase/lease transaction, vehicle maintenance service you may receive from the dealership, or joint marketing activities.

Please note, however, that dealerships are separate legal entities from Ford and have their own privacy practices. You should contact your dealer directly if you have questions about their privacy practices. While we urge dealers to comply with all of their legal obligations (including those related to privacy), Ford is not responsible for dealers' compliance with the law.

The United States and Puerto Rico only

This Notice applies only to personal information collected about individuals in the United States (including Puerto Rico). If you are located in another country, please review Ford's privacy notice that applies to that country.

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CATEGORIES AND SOURCES OF PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with us, the Products you use, and the choices you make. We collect personal information about you in different ways and from different sources, including through the Products we provide. Details about our privacy practices relating to Ford and Lincoln vehicles can be found in the Connected Vehicle Privacy section below.

Information You Provide to Us

You share information with us in a variety of ways, including when you create or modify an account with us, use our Products, make a purchase with us, request information about our Products from us, register for an event, enter a contest or sweepstakes, contact the Customer Relationship Center, or otherwise communicate with us. For example, we collect the following:

• Contact Information: Depending on the nature of your interaction with us, we collect personal or business information, such as name, email address, mailing address, and telephone number. We may also ask you to provide other people's email addresses, for example, if you use a "tell-a-friend" tool.
• Demographics: When you interact with us or our Products, you may also provide additional information, such as your age range, nationality, and gender.
• Payment Data: If you make a purchase, we collect credit card numbers and other payment or billing information.
• Preferences: You can indicate your preferences, such as your preferred method of communication, language, time zone, and dealership. When you use the vehicle tools on our website, you indicate through your navigation and searches the types of vehicles, features and options that may interest you.
• Audio/Visual: In some cases, you may upload a photo or profile picture when creating an account or you may provide a photo at an event as part of a contest or giveaway.
• Identifiers: Depending on the nature of your interaction with us, you may provide us with unique identifiers associated with you. For example, when you leave a comment on one of our social media sites, you provide us with your social media ID.
• Security: When you create or modify your Ford account, you provide us with an email/username and password, as well as other information used to authenticate your account, such as answers to security questions, etc. You can use these credentials to sign up for other Ford experiences (if supported) including experiences offered by our affiliates, including Ford Credit, so that you only need to remember a username and password when you access Ford Credit and our Online and Mobile Products.
• Content of Communications: When you communicate with us, whether by email, customer service requests, survey responses, website chats, posts, likes, or social media messages, we collect the content of your communication.
• Vehicle Service History: We collect vehicle service history from you when you share it with us on our sites.
• Location and Location: When you access functionality or services that require your location, we may collect such information to provide you with the requested functionality or service.

When you are asked to provide personal information, you may decline to do so (e.g., not entering a credit card to use for wallet services in the FordPass mobile app). However, if you choose not to provide information that is necessary for certain Products, those Products may not function properly or be available for use.

Your Vehicle Information

Ford and Lincoln vehicles have systems that record data on the vehicle's performance, how it is driven, where it is located and the environment in which it is used. This data may be associated with the vehicle's unique identification number ("VIN") or other identifiers, and the VIN or other identifiers may be linked to you.

If your vehicle is equipped with Connected Services or has factory-installed connectivity technology capable of electronically transmitting vehicle-originating data to Ford, we may collect the following categories of information from your vehicle:

• Vehicle Data
• Driving Data
• Vehicle Location (which may be collected through location-based features and functions in the vehicle or in our mobile applications, and which may be derived from other information, such as the location of your mobile device)
• Audio/Visual
• Media Analytics
• Vehicle Analytics

The categories of information that are collected from your vehicle generally depend on how the vehicle is equipped for connectivity; in other words, what connectivity technologies, software version, data sharing settings, and Connected Services are present and what selections have been made for data sharing settings. See the Connected Vehicle Privacy section  below for details and definitions of data categories.

In certain situations, we may collect Vehicle Location, regardless of location settings. We do this to protect and defend our rights or property (including the recovery of a vehicle in the event of a crime) or to comply with applicable law, to respond to valid legal process (including law enforcement or other government agencies), or, in exigent circumstances, to prevent death or serious injury,  or to protect the personal safety of Ford personnel, users of our vehicles, websites or applications, our visitors or the public. For more details on these situations, please see the "How We Share Personal Information" section below

Information from your Devices

When you use our websites, mobile applications, online services, and other Products, we automatically collect certain information from the devices you use (e.g., mobile phones, tablets, smartwatches, or computers). For example:

• Device Details and Network Information: Some devices share, and our servers record, information such as device type, hardware model, MAC address, operating system, version, settings, settings, and network-related information (e.g., IP address, mobile network provider, etc.). In addition, we may collect information about device movement if you enable that functionality in our mobile applications. As described in more detail in the Cookies section  below, our websites and Online Products store and retrieve device identifiers (such as browser and other unique online identifiers) through cookies, pixel tags, and other digital technologies set on your device.
• Digital Activity: As described in the Cookies section  below, when you browse our website or use our other Online Products, we collect information about your online activity and interaction with our Products, such as access times, web pages or content viewed, mouse movements, scrolling,  features used, web page or online function performance, results of vehicles saved, designed, searched for, or viewed during previous visits, other websites visited, etc.
• Device and Mobile Location: Depending on your device and app settings, we also collect data from your devices. If your mobile device is connected to your vehicle via Bluetooth or tethering, the vehicle's location can be derived from the location of the mobile device.

You can use app or device controls to prevent certain types of automatic data collection. However, if you choose not to provide or authorize information that is necessary for certain Products or features, such Products or features may not function properly or be available for use.

Information We Generate About You

We generate information from the data we collect. For example:

• Digital Activity: When you design or search for vehicles on our website, we generate results that match your criteria and allow you to save the results, so that they are available to you on your next visits. When you browse our website or use our other Online Products, we may infer your zip code, city, state, and/or country based on your IP address.
• Inferred Preferences: We infer new information from other data we collect, including using automated means to generate information about your potential preferences or other characteristics. For example, we may use information about your vehicle and previous purchases to determine the likelihood that you will make a new purchase, which we may use for marketing, advertising, or other purposes.  We may also infer information from your online activity and interaction with our Products, such as web pages visited, vehicles viewed, application features used, etc.
• Identifiers: When you interact with us, we may generate unique identifiers associated with you or your devices, such as your Ford account ID, customer ID, rewards program number, browser, or other online identifiers. These unique identifiers help us identify you or associate you with information about you. For example, at our exhibitions at automotive expos or other events, we may generate a barcode for each visitor, which you can scan when interacting with the exhibition. This technology can also allow you to access and share photos and videos if you use available technology to take photos and/or record video at the event.
• Payment Data: We may generate information when you pay for products or services, for example, transaction history.

Information from Other Sources

We obtain information from others when you consent to disclose information to us. We also obtain information from the following sources:

• Affiliates: We receive information from other companies within the Ford Motor Company family of companies and affiliates. Our "family of companies" is the group of companies related to us by common control or ownership. This information that is disclosed within this "family" as a normal part of business operations, offering products and services to our customers, and to enable our customers to use their Ford account across multiple Ford experiences (if they support it).
• Dealerships and Other Repair Sites: We receive information related to vehicle sales and service. For example, when you purchase a vehicle from a Ford or Lincoln dealership, the dealership shares Contact Information with Ford, including your name and address, as well as VAT and purchase information, such as the date of purchase. When you service or repair your vehicle at a Ford or Lincoln dealership, we receive Contact Information and Vehicle Service History Information (and certain other vehicle repair information), which includes repair history and may include information such as visit details, service details, repair history, applicable recall repairs, repair order details and payment, and warranty and extended service plan information. We may receive vehicle diagnostic information from dealers or other repairers when your vehicle is serviced or repaired using diagnostic scanning tools connected to your vehicle.
• Vendors and Service Providers: We may receive Contact Information or other personal information from our vendors or agents who work on our behalf for the purposes described in this Notice.
• Business Partners: We receive personal information from other companies we work with to provide services to our customers or to reach potential customers with our marketing messages. Here are some examples:
  • Advertising and Analytics Companies.: Please see the Cookies section  of this Notice for a description of how we receive information from ad and analytics providers.
  • Joint Marketing Partners: We may receive personal information from partners with whom we offer co-branded services or engage in joint marketing activities.

• Law Enforcement Agencies, Courts, Regulatory Agencies, and Others: We may receive personal information from government agencies or courts for law enforcement purposes, to protect your personal safety or the safety of others, to protect the rights or property of Ford or others, or to investigate fraud. We may also receive personal information from others; for example, in connection with dispute reconciliations, we may obtain information about you from third parties for purposes of fulfilling our tax reporting obligations.
• Consumer Data Analytics Companies: We receive Contact Information, Demographic Data, and other data from third parties for purposes such as keeping information up to date, supporting our marketing campaigns, and personalizing Products for our customers.
• Parties to Corporate Transactions: We may receive personal information as part of a corporate transaction or proceeding, such as a merger, financing, acquisition, bankruptcy, dissolution, or for the transfer, divestiture, or sale of all or a portion of the assets or business.
• Publicly Available Sources: We may obtain demographic and other data from publicly available sources, such as open government databases or other data in the public domain, as well as information that is publicly available online on social media, networks, and other sites.

We may combine the personal information we collect from any of the above sources.

Children's Information

Our website is not directed to children under the age of 13 and we do not knowingly collect personal information from children under that age. If we discover that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental or guardian consent, we will take immediate action to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with personal information, you may contact us using the contact details in this Notice to request its deletion.

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COOKIES AND SIMILAR TECHNOLOGIES

Our websites, mobile applications, and other Online Products use cookies, pixels, tags, trackers, and similar digital technologies to operate and collect data. Cookies are small text files that are placed on your device for the purpose of storing data that can be retrieved by an Internet server on the same domain that placed the cookie file. The text in a cookie file usually consists of a sequence of numbers and letters that uniquely identifies your device, but may also contain other information.

Cookies on our websites are used to store your preferences and settings, to help you authenticate your Ford account and allow you to log in, provide you with advertising based on your preferences, fight fraud, analyze the performance of our Products, personalize your experience and the content you see on our website (for example, by showing you vehicles you have previously viewed or searched for or by auto-filling data fields in online forms),  in addition to fulfilling other legitimate purposes.

Our websites may also contain electronic images known as "web beacons" (also called single-pixel gifs) that we use to help place cookies on our websites, count users who have visited our websites, and collect usage and performance data. We also include "web beacons" in our promotional email messages or newsletters to determine whether you open or take action on them, and in our commercial advertisements that appear on other sites to measure the performance of those advertisements.

Our websites typically include web beacons, cookies, pixels, tags, trackers, and similar digital technologies from third-party vendors. In some cases, this is because we have engaged such a third party to provide services on our behalf, such as site analytics or advertising. In other cases, it is because our websites contain third-party content (such as videos, maps, plug-ins or embedded advertisements), which contain digital technologies that are used to track the operability and usage of the content, as well as your interaction with the content to determine its effectiveness. When your browser connects with a third-party Internet server to retrieve content and/or web beacons, that third party may place or read its own cookies on your device and may collect information about your online activities and about different Internet sites or online services that also include third-party content or web beacons.

For example, our Online Products use third-party tools (such as Mouseflow, Dynatrace, Amplitude, Adobe, and Google Analytics, as well as other Google services) to support the operation and performance of our Online Products and to analyze your interactions and experiences with our Products, including features in which you participate,  how you navigate and your click/tap, movement, scrolling, and keyboard usage activity.

You can find out how Google Analytics uses information here and how to opt out of Google Analytics here. To learn more about how Google uses data when you use our websites, click here.

You can also find more information about Mouseflow's privacy practices here and how to opt out here.

To learn more about the security practices of the other companies mentioned, please review their privacy policies.

You can learn more about how to opt out of certain cookies and other technologies by visiting our Your Privacy Choices page.

Interest-Based Advertising

As noted above, on some pages of our websites, we allow third-party advertising partners to use cookies, web beacons, and other digital technologies to collect or receive information about your activities on those websites (e.g., your IP address, the page(s) you visited, the time of day, and other identifiers). We may also share such information we have collected with Advertising and Analytics Companies. These companies may use this information (and combine it with information collected over time and across other websites, apps, or other digital services) for the purpose of providing you with targeted advertisements to provide measurement services when you use Ford Products and when you interact with other (non-Ford) websites and online services. This practice is commonly referred to as "interest-based advertising" or "online behavioral advertising."

You can opt out of certain cookies and other technologies by clicking on the Cookie Settings link in the footer of our websites. You can also learn more by visiting our Your Privacy Choices page and the additional information below.

Industry-wide exclusions. Many ad and analytics data providers are members of associations, which provide an easy way to opt out of analytics and targeted advertising, which you can access at:

• United States: Network Advertising Initiative and Digital Advertising Alliance
• Canada: Digital Advertising Alliance of Canada
• Europe: European Digital Advertising Alliance

Mobile Advertising ID Controls. Apple and Android mobile devices each generate an advertising identifier that applications can access and that can be used by advertisers in much the same way that cookies are used on websites. Each operating system provides options to limit tracking and/or reset the advertising ID.

Browser controls. Web browsers vary depending on whether they are configured to accept or allow various types of cookies and similar digital technologies by default. You can go to your browser settings to find out how you can delete or reject cookies. If you choose to delete or reject cookies and similar digital technologies, this may affect certain features or services of our website. If you choose to delete digital technologies, the settings and preferences controlled by those digital technologies, including advertising preferences, may be deleted and recreated.

Do not track. Some browsers have built-in Do Not Track (DNT) features that can send a signal to the websites you visit, indicating that you do not wish to be tracked. Because there is no common agreement on how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. Instead, you can use a range of other tools to control data collection and use, including the cookie controls and advertising controls described above.

Web beacons in email. You can disable web beacons in email messages by changing the settings in your email client to prevent automatic image downloads.

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OUR USE OF PERSONAL INFORMATION

We use the personal information we collect for the purposes described in this Notice or otherwise disclosed to you. For example, we have used personal information for the following purposes, including:

• Delivery of Products and Services: To provide and deliver our products and services, including operation, security, and troubleshooting; to provide vehicle service, warranty, and recall assistance; to fulfill your requests or respond to your questions; to provide customer service and technical assistance; and to provide credit and financing services. In addition, for the provision of services that use maps such as Google Maps or other similar related to your location.
• Product Improvement: Evaluating the quality of and improving our existing products, services, processes, and technologies, including investigating, verifying, or maintaining the quality or safety of a Ford or Lincoln vehicle, service, product, or technology or vehicle; updating our products and services; evaluating the quality of products and services provided to us by or on our behalf by our suppliers; and troubleshooting and debugging activities to identify and repair technical errors that affect existing or intended functionality.
• Research and Development: Conduct internal research to develop new products, services, processes, and technologies.
• Personalization: To support our customer relationship management activities, understand you and your preferences, make recommendations about the Products you use and our other Products that may be relevant to you, and provide personalized communications, promotions, and other experiences focused on you.
• Dealer Support.: To support dealer operations.
• Marketing and Advertising: To promote our products and services and those of our selected partners through marketing, advertising, and sponsorships, as permitted by law (see the Cookies section  below for information about personalized advertising and your advertising choices and the Choice and Control of Personal Information section  on how to change your preferences for promotional communications).
• Security, Integrity, Safety, and Security: To comply with our legal and regulatory responsibilities; to respond to legal process or requests for information issued by government authorities or other third parties; to prevent, detect, protect against, investigate, prosecute those responsible for, or otherwise respond to, security incidents, identity theft, fraud, harassment, or malicious activity;  deceptive or illegal; to investigate, establish, exercise, prepare, or defend a pending or anticipated legal investigation; to cooperate with law enforcement agencies regarding conduct or activities that we reasonably and in good faith believe may violate federal, state, or local laws or regulations, where permitted by law; and in exigent circumstances, to help prevent loss of life or serious injury or protect the personal safety of individuals; and to protect the rights or property of others.
• Business Operations: To manage and improve our business operations and our relationship with you; to operate our business and perform business functions, including accounting, finance, tax, regulatory compliance, litigation, information security, fraud detection and prevention activities; to preserve the integrity or security of our systems or vehicle systems; to protect our rights; and properties; to manage our relationships with suppliers and vendors, including evaluating the quality of products and services that our suppliers provide to us or provide on our behalf; to manage human resources and information technology; to improve our internal operations; and to facilitate a corporate transaction, such as a merger or acquisition, where permitted by law.

To fulfill these purposes, we combine data we collect from different sources, to provide you with a more seamless, consistent, personalized, and relevant experience. For example, we use your Ford account identifier (if you signed in while browsing our website or using other Products of ours online) or a browser or other unique online identifier (if you are not logged into your account) to link Digital Activity over time and over time.  which include those owned or operated by third parties.

In addition, when we process data we collect for the purposes described in this Notice, we may use artificial intelligence ("AI"), machine learning, and other automated decision-making technologies to support the processing, in compliance with applicable law. To support our Products, we may use AI-enabled chatbots, some of which may be provided by vendors. If a Product uses an AI-enabled chatbot, we will let you know at or before the chat starts. Information on how to contact a live person or our Customer Care Center will be available, either in the chat functionality or in this Notice. Any information shared through an AI-enabled chatbot may be processed, stored, or used in accordance with this Notice and the terms and conditions of any applicable product.

Finally, we may use de-identified information we collect about you (including Connected Vehicle Information) and use it for any purpose in accordance with applicable law.

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OUR DISCLOSURE OF PERSONAL INFORMATION

We disclose personal information with your consent, when you direct us to disclose it to others, as necessary, to complete their transactions or to provide the Products you have requested or authorized. For example, when you provide payment information to make a purchase, we will share that information with banks and other entities as necessary for payment processing, fraud prevention, fraud prevention, credit risk reduction, or other related financial services. We also disclose personal information to:

• Affiliates. We disclose personal information among companies within the Ford Motor Company family of companies and affiliates. Our "family of companies" is the group of companies related to us by common control or ownership. We disclose information within this "family" as a normal part of business operations and offer products and services to our customers:
  • For example, if you finance the purchase or lease with Ford Credit and Ford Credit asks us to locate your vehicle due to a breach of your agreement with Ford Credit, we may disclose the Vehicle Location to Ford Credit.
  • If you create a Ford account, we disclose your account credentials across our family of companies, so you only need to remember a username and password to access our online and mobile Products (if supported).

• Concessionaires. We disclose personal information to authorized Ford dealers, for example, to fulfill your request for a vehicle price quote, to notify the dealer when your vehicle is ready for service, so they can contact you about scheduling a service visit, to help you diagnose service needs before and after a service visit,  to inform dealers of recall or warranty information affecting your vehicle, to allow you to redeem Ford loyalty program rewards points at the dealership, to support our joint marketing activities, or to provide information to a dealership for the purpose of contacting you in its regular course of business.
• Suppliers, Distributors and Agents. We share personal information with vendors or agents who work on our behalf for the purposes described in this Notice. In these cases, we require them to use it only to perform that work for us and to use appropriate safeguards to protect the confidentiality of the personal information they receive. For example, companies we have hired to provide customer service support or to assist in protecting and securing our systems and services may need access to personal information in order to perform those functions. 
• Business Partners. We share personal information with other companies we work with to provide services to our customers or to reach potential customers with our marketing messages. Here are some examples:
  • SIRIUS XM. We disclose personal information, including Contact Information, to Sirius XM so that Sirius XM may provide satellite radio trial subscription services in connection with vehicle purchases and leases, as well as information, customer service, and offers for Sirius XM satellite radio and other audio entertainment services.
  • Advertising and Digital Analytics Companies. Please see the Cookies section  of this Notice for a description of how we work with ad and digital analytics providers.
  • Social Media Platforms. We share algorithmic emails from our marketing database or other information we have collected as described in this Notice with social media advertising platforms, such as Facebook, so that they can create Custom Audiences and deliver ads to their users on our behalf. Such users are identifiable to the Social Media Company when it matches our hashed data and the hashed data of its users.
  • Joint Marketing and Dealer Partnerships. We share personal information with partners with whom we offer co-branded services or engage in joint marketing activities.
  • Vehicle Verification and Valuation Partners. We disclose information about factory-installed vehicle features and options to third parties, such as auction companies, insurance companies, dealerships, lenders, guide providers, vehicle websites, and prospective buyers so that they can verify a vehicle's features and options and calculate its value. Information about the choices and features we share with these third parties links to the unique VIN.

• Law Enforcement Agencies, Courts, Regulatory Agencies, and Others. We will share personal information when we believe that doing so is necessary to:
  • Comply with applicable law or respond to valid legal process, including law enforcement or other government agencies;
  • In the event of exigent circumstances, to help prevent death or serious injury, or to protect the personal safety of Ford personnel, users of our vehicles, websites or mobile applications, our visitors or the public;
  • Detect, investigate, prevent, or otherwise address fraud or privacy matters;
  • Operate and maintain the security of our products, including to detect, investigate, prevent, stop, or remediate an attack on our computer systems or networks; or
  • Protect the rights or property of ourselves, our affiliates, or others, including by enforcing our agreements, terms, and policies.

• Parties for Corporate Transactions. We may also disclose personal information as part of a corporate transaction or proceeding, such as a merger, financing, acquisition, bankruptcy, dissolution, or the transfer, divestiture, or sale of all or a portion of our assets or business activities.

Finally, we may share information that we have de-identified (including Connected Vehicle Information) with others in accordance with applicable law.

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OTHER SITES AND SERVICES

Our websites, mobile applications, and other Products may contain links to other content, products, services, features, websites, mobile applications, platforms, or properties that Ford does not own or operate ("Other Sites"), even if they are similar to ours. Please note that Ford is not responsible for any Other Site, its content or operation, or the privacy policies or data practices of the third parties that offer it, even if you access them through our Products, including:

• Dealer websites;
• Websites or services that offer events, promotions, sponsorships, contests, or sweepstakes offered by our business partners (including when shared with the Ford or Lincoln brands or our Products);
• Websites or services offered by companies that have been licensed to use our name, logo, or other trademarks in connection with their product or service offerings (including those that offer accessories or other products available for use with Ford or Lincoln vehicles);
• Advertisers on our websites;
• Social media or networking platforms; and
• Product reviews, enthusiast/fan news or sites and other forums, message boards, or chat groups where our Products are discussed.
• Maps offered by other entities or services, such as Google Maps.

For example, some of the features of our website incorporate the Google reCAPTCHA tool, which collects hardware and software information, such as device and application data, for the purpose of performing integrity checks and helping to prevent bots from using the feature. Use of the reCAPTCHA tool is subject to  Google's Privacy Policy and Terms of Use.

Ford is also not responsible for third-party applications or services that are governed by a privacy policy other than Ford's and that may:

• Is integrated with or offered through our Products;
• Is available to you through the vehicle's infotainment system or in your mobile apps;
• Is available to you via the third-party app on your mobile device when you connect it to the vehicle via Bluetooth or pairing; or
• Require or allow the account you have with the third party to be linked to a Ford or Lincoln vehicle, mobile application, or other product.

For example, some of our websites and Online Products include mapping features provided by Google, HERE,  and Microsoft (Bing Maps), which will collect and use personal information, including location information. If you use such mapping services, provide personal information to any of those third parties, or consent to our sharing of personal information with them, the personal information they receive will be governed by their privacy statements, available through the links above. For example, if you use Bing Maps, you agree to abide by the Bing Terms of Use and the Microsoft Privacy Policy.

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SELECTION AND CONTROL OF PERSONAL INFORMATION

Access, Correction and Deletion

You may be able to access, edit, or delete certain types of personal information that we have collected by logging into your account and by accessing the information that appears in your profile or account settings.

For example, if you log in to your owner account on Ford's website and then select your profile, you will be able to view and change your personal information and information about your vehicle(s), as well as change your email contact preferences.

If you are a participant in the Ford New Car Purchase Plan (for eligible Ford Motor Company employees, retirees, Family and Friends, and certain employees of Ford dealerships, suppliers and other partners), you may access your personal information related to the New Vehicle Purchase Plan by logging in and choosing "My Profile"  https://www.axz.ford.com/ (for employees and retirees),   https://www.myplan.ford.com/ (for friends and family) or https://www.dplan.dealerconnection.com/ (for dealership employees). Ford partners may make corrections to personal information collected through the website https://www.fordpartner.com/ by calling the AXZ Customer Care Center at 800-348-7709.

Communications Preferences

You may choose to receive promotional communications from us by email, postal mail, and telephone by contacting our Customer Relations Center (see the How to Contact Us section  below). As noted, you can access and change your preferences for email communications by logging into your owner account profile on Ford's website. If you receive promotional email messages from us and wish to stop receiving promotional messages, you may do so by following the instructions in those messages. If you receive text messages (SMS) from us, you may stop the delivery of such messages by following the instructions contained therein or by replying to STOP, after which you will receive a one-time message confirming your choice. These choices do not apply to mandatory service communications that are part of some of our products (e.g., recall notices).

Vehicle Controls

To delete certain data stored in your vehicle, you may be able to perform a Master Reset. For controls related to connected vehicles, see the Connected Vehicle Privacy section  below. Your vehicle owner's manual may contain additional details and instructions.

Choices for Cookies and Similar Technologies

Please refer to the Cookies and Similar Technologies section  for available choices about cookies and other analytics and advertising controls.

Some web browsers may offer an option whereby you can ask your browser to inform the websites you visit that you do not want your activities to be tracked by cookies or other persistent identifiers, commonly referred to as 'do not track signals'. Although the websites we currently own and operate do not respond to Do Not Track signals, you can choose to block cookies with your browser. Please note that opting out of the use of such cookies will not affect the use of third-party cookies by other websites, over which we have no control. However, the ads you see may be less relevant to you and your interests.

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RETENTION OF PERSONAL INFORMATION

We retain personal information for the length of time necessary to provide the products and fulfill the transactions you have requested, to comply with our legal obligations, to resolve disputes, enforce our agreements, and other legitimate and lawful business purposes. Because these needs may vary for different types of data in the context of different products, actual retention periods may vary significantly based on criteria, for example, whether your personal information is reasonably necessary to administer our operations, to manage your relationship with us, or to fulfill other purposes for which we collected the information; if your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which we collected the information; if the personal information is reasonably necessary to protect or defend our rights or property; or if otherwise required or permitted to protect your personal information under applicable laws or regulations. Where personal information is used for more than one purpose, we may keep it until the end of the last period expires.

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LOCATION OF PERSONAL INFORMATION

The personal information we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, or suppliers maintain facilities. The storage location (one or several) is chosen to operate efficiently and improve performance. We take steps designed to ensure that the data we collect pursuant to this Notice is processed in accordance with the provisions of this Notice and the applicable law where the data is located.

Place of Processing of Personal Data in Europe. We transfer personal data from the European Economic Area and Switzerland to other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. In doing so, we use a variety of legal mechanisms, including contracts, to help secure your rights and protections.

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SECURITY OF PERSONAL INFORMATION

Safeguarding personal information is important to us.  While no systems, applications, or Internet sites are 100% secure, we take reasonable and appropriate steps to help protect personal information from unauthorized access, use, disclosure, alteration, and destruction.

To help protect personal information, we ask that you use a strong password and never share it with anyone or use the same password on other sites or accounts.

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YOUR PRIVACY RIGHTS AND STATE-SPECIFIC DISCLOSURES

This section supplements the U.S. Privacy Notice above and applies to residents of Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Nevada, Oregon, Tennessee, Texas, Utah, and Virginia. This section describes our collection, use, and disclosure of "Personal Data" (as defined in applicable law, to the extent the law applies to you). References to Personal Information in the U.S. Privacy Notice also describe our practices regarding Personal Information in this section. California residents may review our California Notice on Collection and Privacy Disclosures by clicking here.

Collection, Use, and Disclosure of Personal Data. We collect the categories of Personal Data listed in the table below. The table also indicates the purposes for which we collect, use, and disclose each category of Personal Data. The specific Personal Data we collect, use, and disclose may vary depending on your relationship with us and how you interact with us, and may not include all of the examples listed.

Sales and Targeted Advertising. We may use your Personal Information in a manner that is considered a "sale" under laws applicable to you and may disclose your Personal Data (including personal identifiers, personal records, general demographic information, customer account details and commercial information, information about internet or other electronic network activity, and geolocation data) for targeted advertising purposes. You have the right to opt out of both practices. Below is information on how to exercise your opt-out rights, as well as other rights you may have under applicable laws.

By using our website, platform or application and expressly and voluntarily accepting this Privacy Notice and/or the Terms and Conditions in writing, you consent to us using your personal information for marketing purposes, for example, by sending you promotional emails and promotional materials through other means and media.

We may sell or disclose the categories of Personal Data detailed below to the following third-party companies: SiriusXM, joint marketing partnerships and authorized licensees, advertising and digital analytics companies, and social media platforms. For more information about these third parties and how they use the information, please see the section above titled Our Disclosure of Personal Information.

Disidentification. We may de-identify your Personal Data and disclose this anonymized information to others as permitted by applicable law. Where we de-identify information or use anonymized information, we will use it as de-identified and will not attempt to re-identify that information.

Consumer Rights. Subject to your state of residence and certain conditions and restrictions of applicable laws, you have the following rights with respect to your Personal Data:

1. Right to Access. You have the right to request access to and obtain a copy of any Personal Information we may have about you.
2. Right to Correct. You have the right to request that we correct inaccuracies in your Personal Information.
3. Right to Delete. You have the right to request that we delete Personal Information that we have collected or obtained about you.
4. Right to Opt Out of Targeted Advertising. You have the right to request that we stop disclosing your Personal Information for Targeted Ads through cookies and tracking technologies or other types of Targeted Advertising.
5. Right to Opt Out of Sales. You have the right to opt-out of our Sales of your Personal Information.
6. Right Not to Create a profile. You have the right not to create a Profile, as applicable, in support of decisions that produce legal or equally important effects. We do not create a profile in a way that has legal or equally important effects; therefore, we do not offer this right.
7. Right to Appeal. If we deny your request, you can appeal our decision.
8. Minnesota and Oregon Residents: Third-Party Disclosures. If you live in Minnesota or Oregon, you also have the right to request a list of third parties to whom we disclose Personal Information.
9. Delaware Residents - Third Party Categories. If you live in Delaware, you have the right to request a list of the categories of third parties to whom we disclose your Personal Data.

Exercising your rights and getting more information

• In the exercise of your rights. You may exercise the rights listed above (including rights of access, deletion, or correction) by using our request form available here or by calling our Customer Care Center toll-free at 1-800-392-3673, Monday through Friday from 8:00 a.m. to 11:00 p.m. Eastern Time, or Saturday from 8:00 a.m. to 8:00 p.m.,  Eastern Time. For TTY/TDD users, call 1-800-392-3673 through the Telecommunications Relay Service by dialing 711. Our Customer Care Center is closed on Sundays, New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the day after Thanksgiving, and Christmas Day. You may also access, delete, and correct certain Personal Information through your Ford or Lincoln account.
• You can opt out of sales or targeted ads. You can also request that we stop sharing your personal data for targeted sales or advertising through cookies and tracking technologies in one of two ways: First, you can adjust your cookie preferences through the "Cookie Settings" link in the footer of this page. You should do this for each browser you use. Second, you can use a preference opt-out signal (such as Global Privacy Control). To process your request through a preference opt-out signal, you must use a browser that supports the preference signal. If you choose to use a preference opt-out signal, we will opt you out of sales and targeted ads in the context of cookies and tracking technologies from the browser for which you have the opt-out signal enabled. You can opt out of other forms of selling or targeted advertising through our application form here.
• Contact us for more information. You can contact us for more information using the contact methods in the How to Contact Us section below. Connecticut residents may contact us for general information about our privacy practices or this notice using this web form.
• Authorized agents. In some states, you may use an authorized agent (a person or entity acting on your behalf) to submit a request to opt-out of our processing of personal data for the purpose of targeted sales or advertising. If you use an authorized agent to submit a request, we will not comply with that request unless we are able to authenticate, with commercially reasonable efforts, both your identity and the authorized agent's authority to act on your behalf. Authorized agents can use this form to submit an application as an authorized agent.
• Right to non-discrimination. If you choose to exercise any of the privacy rights described above, you will not receive discriminatory treatment from us.

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CHANGES TO THIS PRIVACY NOTICE

We will update this Notice when necessary to reflect changes in applicable law, our Products, what personal information we collect, or how we use personal information. When we post changes to the Notice, we will modify the "Effective Date" at the top of the Notice. If we make material changes to the Notice, we will notify or obtain consent regarding such changes as required by law.

Prior to the current update, this Notice was last updated on January 1, 2025.

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HOW TO CONTACT US

If you have any privacy inquiries, complaints, or questions to ask Ford, please contact us at:

Ford Motor Company Customer Relations Center P.O. Box 6248 Dearborn, MI 48126

Phone1-800-392-3673For TTY/TDD users, call 1-800-392-3673 via Telecommunications Relay Service by dialing 711

Available Mon to Fri 8:00 a.m. to 11:00 p.m. ET Available Sat. 8:00 a.m. to 8:00 p.m. ET

Our Customer Care Center is closed on Sundays, New Year's Day,  Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the day after Thanksgiving, and Christmas Day.