Since 1921, Lincoln has remained an American icon of unparalleled luxury. Today, Lincoln continues to capture the essence of the American spirit. Like the very best of dynamic American design, Lincoln takes an unapologetic approach to luxury—one that embraces elegance, proportion and a balance of exuberance and restraint.
Ford Motor Company acquired Lincoln Motor Company in 1922 for $8 million. Lincoln became the first "outsider" to join the Ford family of brands and initiated Ford Motor Company's entry into the field of luxury vehicles.
Lincoln's vehicle history is dominated mainly by a few evolving lines of luxury cars, including the Continental, improved with each new model year to meet the brand's goal of providing "indulgence at its finest."
Lincoln has been in the Middle East for decades and has proved to be a favourite among Arabs, often serving as official royalty vehicles and VIP limousines. Its famous nameplates like Zephyr, Continental, Mark series, Town Car and Navigator have been known as symbols of excellence.
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