Ford Puerto Rico Online Privacy Statement
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding on-line customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you.
The business purpose of this website is to provide Ford Motor Company products and services information, along with media updates.
When you visit www.ford.com.pr we will not collect any personal information about you unless you provide it to us voluntarily. Personal data includes information that is particular to you such as name, street address, telephone number, and e-mail address (and credit card number if you place an order with us). If you opt not to provide us with personal information you can still access our website, however you may be unable to participate in certain promotions or receive product information or have a purchase order fulfilled.
Our primary goal in collecting personal information from you when you visit www.ford.com.pr is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. We need to collect personal information in order to conduct targeted marketing campaigns, conduct sweepstakes and notify winners, fulfill order request and verify user identities.
Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through on www.ford.com.pr chat room, message board, or other public online forums, this information may be collected and used by others.
Personally identifiable information collected on www.ford.com.pr may be used to:
- Fulfill a site user request (brochure fulfillment, lead generation, send marketing or promotional materials including e-mails or other information)
- Fulfill and deliver an order for goods or services such as scheduling a test drive or scheduling maintenance for your vehicle.
- Respond to your comments or requests for information
- Make the user experience more customer-friendly
- Contact you if necessary in the course of processing or shipping an order for products or services
- Compile user data that is stored in our corporate database and may be used for marketing and other purposes
- Match personal data collected here with data about you that we collect offline
- Comply with legal requirements
During a normal visit to our site, no personally identifiable information or other information about you is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any information. www.ford.com.pr collects other information, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate or anonymous basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site.
Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits, perform analyses of site click-through and determine peak site usage times which will help us with further site layout redesign.
We may use session and persistent “cookies," session logs, spot light tag/web beacons/GIF/pixel tags/banner ads or links and third party advertising networks that serve ads to collect aggregate or other non-personally identifiable information about site visitors.
Non-Personally identifiable information collected on www.ford.com.pr may be used to:
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
www.ford.com.pr utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:
- Is performed on an aggregate level and does not identify you or your information personally Involves the use of a third party vendor acting on behalf of www.ford.com.pr
- Is performed in order to improve our website and the user experience
- May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
- Any information that is provided to the third party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third party vendor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data
A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.
A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever.
A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire,) they are overwritten with newer cookies, c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.
This site may allow other companies, called third-party ad servers or ad networks, to display advertisements on www.ford.com.pr. To do this, ad networks place a persistent cookie on your computer. This allows the ad network to recognize your computer each time they send you an online advertisement. In this way, ad networks may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver advertisements that they believe will be of most interest to you. www.ford.com.pr does not have access to or control of the cookies that may be placed by the third-party ad servers or ad networks.
This site may deliver site functionality such as fulfilling your request to purchase items from our online store. In performing this function a persistent cookie may be placed on your computer or have to gather personal information from you in order to facilitate the processing of your purchase.
www.ford.com.pr may use spotlight tags, web beacons, GIF and pixel tags, banner ads and links which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. When you ask us to send you information on a promotion or a newsletter, we may use web beacons to establish how many of the emails are actually opened. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. We may use web beacons to collect information that will enable us to improve our site.
When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.
Personal information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company websites.
We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.
Personal information that you provide to www.ford.com.pr may be shared with our authorized Ford, Lincoln and Mercury dealers. This is necessary in order to honor your request for a price quote on a vehicle or in order to provide a dealer with information for purposes of contacting you in their regular course of business. The dealer is not restricted by www.ford.com.pr in their use of your data.
Vendors, contractors or partners of www.ford.com.pr who have access to your personal information in connection with providing services for www.ford.com.pr are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for www.ford.com.pr.
Site metrics for www.ford.com.pr may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.
www.ford.com.pr will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its web sites, or the public.
If you or someone else on your behalf has submitted your personal information to www.ford.com.pr, you can access this information by emailing us at firstname.lastname@example.org. www.ford.com.pr will use reasonable efforts to supply you with the information you have requested. The scope of access available for this request is for information stored in the database that holds the data for www.ford.com.pr. Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.
Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.
When you send personal information, such as credit card numbers or telephone numbers, to www.ford.com.pr we use "Secure Socket Layers" or SSL to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.
Vendors, contractors or partners of www.ford.com.pr who have access to your personal information in connection with providing services for www.ford.com.pr are required to keep the information confidential.
Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for www.ford.com.pr.
By visiting this site and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and non-personally identifiable information globally --- including the United States -- in accordance with this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations as required. Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.
www.ford.com.pr provides links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. www.ford.com.pr is not responsible for the privacy statements, content or data handling practices on other websites.
www.ford.com.pr does not knowingly intend to collect personal information from children under 13 years of age.
If a parent is interested in accessing the personal data on their children that is collected on www.ford.com.pr, you can access this information by contacting Ford Export & Growth Operations at email@example.com. www.ford.com.pr will use reasonable efforts to supply you with the information you have requested.
If you have any questions, comments or concerns about this online privacy statement for www.ford.com.pr, www.ford.com.pr privacy practices, or have any questions regarding the contents of this website please contact us at firstname.lastname@example.org.
www.ford.com.pr is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. www.ford.com.pr will be happy to respond to your questions and comments.
We will respond to you via email within 3-5 business days.
Occasionally we may update the privacy statement for www.ford.com.pr in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.
The effective date of this privacy statement is August 20, 2008.